Warehouse management and customer service are different yet essential business metrics. They both ensure customer satisfaction through the timely delivery of the right products coupled with immediate responses to queries. According to studies, customers are willing to pay 68% extra to brands with instant and reliable customer service.
It is a well-known fact that good warehouse management can significantly improve customer service. Continue reading to learn how warehouse management impacts the customer service of any business.
The Role Of Warehouse Management In Customer Service
Exceptional customer service starts with sales and user interface. Although it is not the first thing that comes to mind, warehouse management highly impacts modern customer service.
The product journey begins with making a good sale, and the rest is up to the warehouse team to deliver the right product in the promised time. Warehouse management can improve your customer satisfaction rate in the following ways;
1. Place The Right Items In Stock
Placing the correct items in inventory means knowing which products you need at what time. The first thing you need to do is to determine the best-selling items and get rid of the extra stock, which is costing you needlessly.
When you have a well-managed inventory system, customer experience automatically improves. The last thing you want is to display a product to your customers that is already out of stock. It will significantly affect customer satisfaction and your brand image. You must ensure that people only order available products and that you can deliver them timely.
2. Rapid Order Fulfilment
E-commerce giants like Amazon, eBay, and others usually promise same or next-day delivery to their customers. You might not be working on that large scale, but you can still create strategies to enhance customer service.
Better warehouse management means faster and more accurate order fulfillment. However, you must have a robust inventory model to ensure same-day product delivery.
3. Deliver The Accurate Products
Customers who trust your brand do not expect damaged parcels delivered to their doorsteps. They want the product with the accurate specifications which they ordered. If customers receive damaged, incomplete, or incorrect products, it is very likely that they will lose trust in your brand and will not order from you again.
Delivering an incorrect product puts the customer service team under a lot of pressure. They must apologize, cover up, and sometimes even face the customer’s anger. In addition, frequent mismanaged deliveries can cause irreparable damage to your brand’s reputation.
In your brand development journey, your business will face many challenges that can affect your customer relationship. Inventory management and customer service should work in liaison with one another to ensure business growth. This practice is vital for your warehouse efficiency and saves tremendous costs and time. In addition, it helps in maintaining a healthy brand image and competitive edge in the market.